Online advertising is a large business and is growing rapidly. Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.
Internet Marketing has a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.
Online advertising can reach nearly every global market, and online advertising influences offline sales.
The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Advertising online offers better returns than in other media.
Website is primary instrument to publicize your product in online marketing. Whether it is a product or a person or an organization; website is a wonderful weapon to reach the targeted viewers. Anyone can express their views to the world though the website. The website is nothing but like an office. The website more professional then there are more chances to get more clients.
Social Media Advertising
Social Media called as Electronic Word Of Mouth (eWoM). Social Media is one of the fastest growing industry and without any hassle a message will reach thousands of users though the social media.
Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
Facebook is a popular social networking website it’s designed with a user friendly manner. Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. A study from 2011 attributed 84% of “engagement” or clicks to Likes that link back to Facebook advertising.
Getting more likes to a fan page give more exposure to gain brand value.
Youtube is become mini search engine on internet. A promotional video on youtube will attract more customers towards the product. It’s a free plot form user can upload any number of videos. Youtube having paid publicity option too like pay per click program.
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste.
Twitter is a micro blog which is not allow you more content in one post, a post should not exceed 140 characters. There is no spam on twitter most of the professionals use twitter to promote their word. Twitter allows companies to promote their products in short messages which appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc.
SEO attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Get Best SEO Services in Hyderabad.
Advertising with google search results boost the website sales and traffic. Adwords program specially designed on Pay Per Click. That means pay only if people click on ads. This search visibility only on your selected keywords, Now you are advertising that’s already interested in your business. 75% of internet users using google search engine for their needs.
WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). It is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketers not only the ability to send media rich bulk whatsapp messages to the target audience, but it also has helps digital marketing professional to reach out to a subscriber base of 900 million user (and increasing) who are on whatsapp.